It wasn’t long after the motorcycle was invented and mass produced that the McBride family embraced them with open arms.
Percy McBride opened McBride Cycle in Toronto in 1909 and the family business set the standard of how motorcycles were retailed and distributed. Percy was the first motorcycle entrepreneur who set up a network of dealers throughout Canada.
Anything that came into the country, he touched it. That’s how influential he was. McBride Cycle grew exponentially and became even more influential within the industry by starting the first motorcycle parts catalogue that was mailed to customers.